writer | strategist


louis d. lo praeste


author | entrepreneur | global business consultant | strategist


“Basically, I’m a down-to-earth and a smashingly honest dude. I have taken risks to remain independent, non-partisan, and objective so I can serve my clients properly.”

Born in Andover, Massachusetts—Louis attended the Tilton School in New Hampshire where he discovered his deep passion for philosophy, theology, and metaphysics and ice hockey. He received his BA in literature, political philosophy and premedical studies from Northeastern University in Boston, and continued his education at the University of London-Goldsmiths. He then attended the Massachusetts School of Law and studied Ethics, Mind, and Consciousness at the University of Edinburgh.

Louis started as a commodities clerk at 19 at Baybank Boston, became an agency copy editor while still at University, trained and worked as a professional chef and attended law school before going on to become a senior creative strategist at Omnicom, Dentsu-Aegis, and the Interpublic Group of Companies from 2003-2016. His former boss, Creative Chairman Emeritus Jonathan Harries, called him “one of the most exciting, and engaging creative strategists on the planet” in 2006. He was instrumental in developing some of the earliest agency forays into digital/social marketing and behavioral analytics while at FCB Chicago—working with Dow, Boeing, Motorola, and Yum! Brands. After leaving FCB, he was made SVP, Head of Planning & Enablement at RAPP, LA where he spearheaded agency transformation. He then served as Head of Creative Strategy at One Eighteen LA, and Head of Brand Strategy at Isobar, Sydney. From 2011-2015 he was Managing Director for Video Army, LLC in LA and Guru Media Solutions in San Francisco. In 2015, he was made the interim Head of National Strategy for McCann, Malaysia where he again was called on to lead agency retooling. He turned his attention to entrepreneurial humanism, strategic consulting, teaching and writing in 2016.

His first novel, Capernaum, Massachusetts was published in July 2016 and reissued in 2019. Louis’ 2017 breakout collection of essays, Vague Apocalyptica, Capitalism, Humanism, and Democracy earned him critical acclaim and was reviewed as, One book every American should read ASAP, by the Huffington Post.




The tilde ~ (/ˈtɪldə/ or /ˈtɪldi/; ˜ or ~) is a grapheme with several uses. The name of the character came into English from Spanish and from Portuguese, which in turn came from the Latin titulus, meaning "title" or "superscription". The tilde has other uses as well. It is a diacritical mark in other languages, such as Portuguese, but it is also used in logic and math. When you put a tilde before a number, for example, you're saying that the number is approximate. My use is to indicate the relative proximity of describing myself or my true-self, which cannot be explained conceptually or verbally. I know it’s a little ‘thinky’—but I had to do it.

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